What if all of the (unpaid) traffic you get from Google simply disappeared? Would this impact your business in a significant way? Introducing Search Generative Experience "SGE": NO-CLICK SEARCH.
I almost can't wrap my head around the idea of SGE, however, for all the businesses that won purely because of the invention of SEO, I'm so interested in how businesses we don't even know about yet could win because of SGE. Or...will it just be businesses and publishers losing.
This has already begun to happen. Google's last HCU and core updates have impacted the visbility of small businesses and niche informational websites significantly. Notice it is authority sites, reddit and quora, dominating the search results now in all industries.
A great example is The Verge posted a satirical article on the "best printer" which they explicitly publish "Here’s what Google Gemini had to say when I asked it about Brother laser printers, which is not worth reading but which is by definition an incredible example of experience, expertise, authority, and trustworthiness because Google is synthesizing the entire web for this information, right? Isn’t that the whole idea of these LLMs, or are we just kind of fooling ourselves"
This article ranks #2 for the search term "best printer"
Salv! Thank you for sharing this outlook. It is time to rethink our strategies and adapt to ensure that our companies remain relevant in this new era of artificial intelligence.
Sincerely your friend from Colombia, Sebastian Urueña.
The Guardian told me it expects its traffic from search to decline by 70% and its ad yield (CPM x sell through) to fall by 90%. And this is after thousands of global publishers are saying their Google traffic is already down 30-40% in a quarter. SGE and AI are the only priorities that publishing's leaders need to be focused on right now as they are life or death. Thanks for the post Sal.
I almost can't wrap my head around the idea of SGE, however, for all the businesses that won purely because of the invention of SEO, I'm so interested in how businesses we don't even know about yet could win because of SGE. Or...will it just be businesses and publishers losing.
A great comment, and I agree! Please feel free to comment on the linkedin post re this article
This has already begun to happen. Google's last HCU and core updates have impacted the visbility of small businesses and niche informational websites significantly. Notice it is authority sites, reddit and quora, dominating the search results now in all industries.
A great example is The Verge posted a satirical article on the "best printer" which they explicitly publish "Here’s what Google Gemini had to say when I asked it about Brother laser printers, which is not worth reading but which is by definition an incredible example of experience, expertise, authority, and trustworthiness because Google is synthesizing the entire web for this information, right? Isn’t that the whole idea of these LLMs, or are we just kind of fooling ourselves"
This article ranks #2 for the search term "best printer"
Thanks Tim! Please feel free to copy/paste this comment onto the linkedin post about this article so more people can read your comment.. which is excellent and exactly the kind of discussion I think is needed! https://www.linkedin.com/posts/salvadorklein_thank-you-to-the-200-people-who-subscribed-activity-7181504812205662208-Ts2Y?utm_source=combined_share_message&utm_medium=member_desktop
Salv! Thank you for sharing this outlook. It is time to rethink our strategies and adapt to ensure that our companies remain relevant in this new era of artificial intelligence.
Sincerely your friend from Colombia, Sebastian Urueña.
The Guardian told me it expects its traffic from search to decline by 70% and its ad yield (CPM x sell through) to fall by 90%. And this is after thousands of global publishers are saying their Google traffic is already down 30-40% in a quarter. SGE and AI are the only priorities that publishing's leaders need to be focused on right now as they are life or death. Thanks for the post Sal.